Malaysian business events glossary
A supplier, venue or authority used a term you do not know, and you want a plain answer.
The short answer
This glossary defines 49 terms that organisers meet when planning business events in Malaysia. Each is defined in a sentence, and most link to the page that goes deeper.
Where a term comes from an official source such as MySST, HRD Corp, MyCEB or the Peaceful Assembly Act, the definition follows what that source states and the source is listed at the end.
People and organisations
- PCO (professional congress organiser): A company that runs conferences, especially association congresses, from programme support and registration to delegate services. See who does what.
- DMC (destination management company): A professional services company in the host destination that provides local expertise and resources such as transport, tours and gala dinners.
- Event management company: A company that plans and runs events end to end across corporate and public event types.
- Venue in-house team: The venue's own events and catering staff who run its halls, standard equipment and on-site venue operations.
- Organising committee: The volunteers or members who own the event's decisions for the organiser, often supported by a secretariat.
- Secretariat: The administrative office of an association or committee that handles registrations, communications and records.
- Convention bureau: A destination body that promotes a city or state for business events and may offer bid support and introductions. See working with a state convention bureau.
- MyCEB: The Malaysia Convention & Exhibition Bureau, which publishes support programmes for business events. See MyCEB support.
- Industry Partner Programme: MyCEB's partner listing for venues, bureaus, event companies and suppliers, with eligibility set by MyCEB.
Planning documents and event-day terms
- Event brief: A short document stating the event's purpose, audience, dates, location and scope, used to brief suppliers and decision makers. Build one with the event brief builder.
- RFP (request for proposal): A structured document that asks suppliers to propose and price against the same requirements. Build one with the event RFP builder.
- Event Blueprint: A planning pack covering scope, brief, timeline, responsibilities, supplier requirements and handover documents. See Event Blueprint.
- Run sheet (run of show): A minute-by-minute schedule of who does what during the event. See event master run-of-show.
- BEO (banquet event order) or function order: The venue's written order for a function, listing room set-up, timings, menu and services. See function order review.
- Rider: A list of technical or hospitality requirements from a speaker, performer or supplier, such as equipment, seating or refreshments.
- Floor plan: A scaled drawing of the room layout that the venue and organiser sign off. See floorplan sign-off.
- Site inspection: A visit, in person or remote, to check a venue against your requirements. See venue site inspection checklist.
- Load-in: The scheduled window when equipment, staging and materials enter the venue for set-up. See loading schedule.
- Risk register: A list of what could go wrong, how likely it is, who owns it and what you will do. See risk register design.
Money, tax and funding
- SST (Sales and Service Tax): MySST states the service tax rate is 8% from 1 March 2024, with food and beverage services at 6%. See SST and service charge.
- Service charge: A percentage a supplier adds to a bill. MySST's FAQs describe how service tax applies to it differently for food and beverage and for accommodation.
- ++ (plus plus): A mark beside a price meaning service charge and tax are added on top. Ask for the full amount in writing.
- F&B minimum: The minimum food and beverage spend a venue requires for a booking. Ask how it is counted and whether tax and service charge are included.
- Room block: A set of hotel rooms held for your delegates at an agreed rate. See hotel room block questions.
- Attrition: The share of a room block or guaranteed number that you can release without charge before the cut-off date. Confirm the terms with the hotel.
- Subvention: Financial support offered to attract a business event to a destination. MyCEB lists Subvention Support for qualifying conventions and exhibitions. See MyCEB support.
- HRD Corp: Pembangunan Sumber Manusia Berhad, which administers the levy-funded training scheme for registered employers. See HRD Corp and claimable events.
- Levy: The contribution registered employers pay to HRD Corp. HRD Corp's guidebook says course fees under its claimable courses scheme are debited from the accumulated levy.
- Allowable Cost Matrix (ACM): HRD Corp's guidebook setting out what costs can be claimed for each type of training, including seminars and conferences.
Authorities and permits
- PDRM: Polis Diraja Malaysia, the Royal Malaysian Police. Organisers of assemblies in public places notify the Officer in Charge of the Police District. See permits and approvals.
- PBT (local authority): Pihak Berkuasa Tempatan, the city, municipal or district council that issues permits and licences for activities in its area.
- DBKL: Dewan Bandaraya Kuala Lumpur, or Kuala Lumpur City Hall, the local authority for Kuala Lumpur. It lists a temporary road closure permit for closures not exceeding 3 days.
- Bomba (JBPM): Jabatan Bomba dan Penyelamat Malaysia, the Fire and Rescue Department. Ask your venue and council which fire arrangements apply to your layout.
- PUSPAL: The application centre under the Ministry of Communications for foreign artiste performances and foreign film shoots. Its approval comes before the professional visit pass from Immigration.
- Peaceful Assembly Act 2012: Act 736, the law on assemblies in public places. It requires the organiser to notify police five days before an assembly (section 9(1)), with listed exceptions.
- PDPA: Malaysia's Personal Data Protection Act 2010, which affects how you collect and use delegate data. See personal data inventory.
Event formats and terms
- MICE: Meetings, incentives, conferences and exhibitions, a common label for business events.
- Business events: Meetings, conferences, exhibitions and incentive programmes held for professional or commercial purposes.
- Delegate: A person who attends a conference or congress, usually registered.
- Plenary: A session attended by all delegates together, usually in the main hall.
- Breakout: A smaller parallel session held in a separate room.
- Theatre, banquet and classroom layouts: Room set-ups with rows of chairs, round tables, or desks and chairs. Capacity differs for each, so ask for the figure for your layout. See stated capacity and approved layout.
- Pax: Short for passengers, used by venues to mean persons or seats. Confirm which unit a venue's figure uses.
- Hybrid event: An event with a physical audience and a remote audience together. See hybrid professional seminar planning.
- CPD (continuing professional development): Learning that members of a profession complete to keep their skills current. See CPD and professional learning events.
- Abstract: A short summary of a paper or presentation submitted for a conference programme. See abstract submission workflow.
- Seminar and conference (HRD Corp meaning): HRD Corp describes a seminar as an educational event focused on interaction, and a conference as keynote presentations to all attendees with concurrent sessions.
- ICCA: The International Congress and Convention Association. MyCEB's Subvention Support page refers to ICCA-listed conferences.
- Familiarisation (fam) trip: A hosted visit that lets planners see a destination and its venues before booking.
Confirm before you rely on a term
Terms can mean slightly different things between suppliers. When a quote, contract or approval depends on a term, ask the other party to define it in writing, and confirm legal or tax points with the relevant authority or your adviser.
Use this yourself
Where to read next
Match the term that is confusing you to the page that explains it.
| If you need to understand | Read |
|---|---|
| PCO, DMC, event management company | PCO, event company, DMC or venue team: who does what |
| SST, service charge, ++, F&B minimum | SST and service charge on quotes |
| HRD Corp, levy, ACM, seminar and conference | HRD Corp and claimable events |
| MyCEB, subvention, convention bureau | MyCEB support for business events |
| PDRM, PBT, Bomba, PUSPAL, DBKL | Event permits and approvals |
| Layouts, capacity, pax | Malaysia's major convention venues compared |
| Event brief, RFP, run sheet | Event brief builder |
Handle it in-house, or bring in help?
Your team can usually handle this when
- You only need a definition to read a quote or a contract.
- Your team can ask suppliers to explain terms in writing.
Outside planning help earns its fee when
- Several parties use the same word for different things and you need one shared language.
- You want a planning pack where every term is defined once for all suppliers.
Want every party working from the same terms?
An Event Blueprint defines scope, responsibilities and supplier requirements in plain words, so every party reads the same terms the same way. We prepare it remotely for events anywhere in Malaysia. Send us your brief, and we will reply with the level of support that fits and what it would cover.
Questions organisers ask
What does MICE stand for?
Meetings, incentives, conferences and exhibitions, a common label for business events.
What does ++ mean on a quote?
It usually means service charge and tax are added to the price shown. Ask for the full amount in writing.
What is the difference between a PCO and an event management company?
A PCO typically runs conferences, especially association congresses, while an event management company runs a wider range of events end to end.
Where can I check official terms?
MySST for service tax, HRD Corp for claimable events, MyCEB for support programmes and the Attorney General's Chambers for legislation.
Related resources
Sources and check dates
- Background of Sales and Service Tax, Royal Malaysian Customs Department (MySST) (checked 2026-10-10). Service tax is 8% from 1 March 2024 except food and beverage services (and parking, logistics and telecommunications), which stay at 6%; lists services added from 1 July 2025, including rental or leasing shown at 6% effective 1 January 2026.
- Guidebook Allowable Cost Matrix (ACM), January 2026 version, HRD Corp (Pembangunan Sumber Manusia Berhad) (checked 2026-10-10). Defines a seminar and a conference; sets at least four hours per session, 51 participants for in-house and one participant per employer with 51 per training provider for public seminars and conferences, one speaker for a half-day and two for a full day, with deviations considered on justification; overseas seminars and conferences at 50% assistance; SST claimable up to the maximum claimable amount; HRD Corp Claimable Courses open to registered employers who have paid levy, with grant applications at least one day before training.
- MyCEB Support Programmes, Malaysia Convention & Exhibition Bureau (MyCEB) (checked 2026-10-10). Subvention Support, Event Support, Exhibition Support, Corporate Meetings & Incentives and International Sporting Events Support Programme, with the eligibility figures and application lead times the page states and the contact addresses it lists.
- Industry Partner Programme, Malaysia Convention & Exhibition Bureau (MyCEB) (checked 2026-10-10). Partner categories include professional conference organisers, professional exhibition organisers, destination management and event management; eligibility includes registration with the Companies Commission of Malaysia and current public liability insurance; membership is complimentary; MyCEB may accept or decline any application.
- Peaceful Assembly Act 2012 (Act 736), updated reprint, Attorney General's Chambers of Malaysia (Laws of Malaysia online) (checked 2026-10-15). Defines an assembly as an intentional and temporary assembly of a number of persons in a public place; section 9(1) requires the organiser to notify the Officer in Charge of the Police District five days before; the Third Schedule lists assemblies for which notification is not required, including wedding receptions, a family day held by an employer for employees and general meetings of societies or associations; the reprint incorporates Act A1600.
- Akta Perhimpunan Aman 2012 (Akta 736), Malay text, updated reprint, Attorney General's Chambers of Malaysia (Laws of Malaysia online) (checked 2026-10-15). The Malay text uses the term "Pegawai yang Menjaga Daerah Polis" for the officer; section 9(1) sets the notice at five days before the assembly and section 14(1) gives three days from receiving the notification for a response.
- Pas Lawatan (Ikhtisas): PUSPAL and foreign artiste performances, Immigration Department of Malaysia (checked 2026-10-10). Applications for foreign artiste performances go through PUSPAL under the Ministry of Communications via the ePUSPAL portal; PUSPAL approval is obtained before the Pas Lawatan (Ikhtisas) application to Immigration.
- ADMEI: Association of Destination Management Executives International, ADMEI (checked 2026-10-10). Defines a destination management company as a professional services company located in its destination and specialising in local expertise and resources.
- IAPCO: International Association of Professional Congress Organisers, IAPCO (checked 2026-10-10). Describes itself as the only global accreditation body for Professional Congress Organisers.
Content record: Written by the EventConsultant team to our editorial rules. Sources are listed on pages that rely on them.