Compare venues against one list of needs
Three venues sent brochures, each strong in a different way, and the committee has no shared list of needs.
The short answer
A venue requirements matrix lists what the event needs from a venue, split into must-haves, preferences and unknowns. Each line has the proof you will ask for. Write it before venues are compared, so the comparison tests the venue against the event, not the other way round.
Every claim a venue makes about space, access, services or availability is something to get in writing and check on site. The matrix tells you which claims matter.
Why write it before the shortlist
Without a written list, the first impressive venue sets the standard and the committee changes its needs to fit. Writing the needs first keeps the conversation on the event.
It also gives the venue a clear question to answer, which usually produces better written replies.
Three tiers for every requirement
| Tier | Meaning | How it is used |
|---|---|---|
| Must-have | The event cannot go ahead properly without it | A venue that cannot show evidence is out |
| Preference | Valuable but there is a workable alternative | Used to compare venues that pass every must-have |
| Unknown | You do not yet know whether it is needed | Turn into a question for the programme owner or committee, with a date |
Headings to cover
- Programme: main session, breakouts, registration, catering and networking spaces needed at the same time.
- Numbers: expected attendance as a range, and the layouts you want to compare.
- Dates: the preferred window, dates to avoid, and any set-up and pack-down time.
- Access: arrival routes, loading, lifts and step-free routes, as questions to confirm and inspect.
- Technical: power, internet, audio-visual, rigging and house rules, as questions for the venue and the technical supplier.
- Services: catering, prayer space, cloakroom, signage, security and who may supply what.
- Commercial: what a quote must include, deposit and cancellation terms, and decision deadline.
- Reputation and compliance: what the venue must show you, such as its own safety and licence documents.
Turning each line into evidence
- Write each requirement as a testable statement, such as the main room holds the full audience in a chosen layout.
- Name the evidence: a written confirmation, a floor plan with dimensions, a certificate, or a point you will see on the site visit.
- Name who verifies it: the venue in writing, you on site, or a specialist.
- Record the date it was checked. Treat a brochure or website as a lead, not as proof.
- Carry the list into the inspection checklist builder, the shortlist matrix and the site-visit evidence log.
What to leave to specialists
Capacity, fire and building safety, accessibility standards and licences are decisions for the venue operator and the relevant authority or qualified professional. Your matrix records the question and the document you will ask for, not the answer.
To compare venues using officially published facts, see Malaysia's major convention venues compared.
Worked example · Fictional example
A member conference with one uncertain exhibition need
Fictional organisation and illustrative figures only.
A fictional professional association plans a one-day conference for 250 to 350 members. Its matrix lists these must-haves: a main room for the full audience, two breakout rooms available at the same time, step-free routes into every session room and a quiet prayer space. Preferences include a separate registration area and natural light.
One line is Unknown: whether a small exhibition is needed. The committee is asked to decide by a set date. If the answer is yes, a new must-have is added before venues are shortlisted. Every must-have has a named evidence item, and none is marked as met from a brochure.
Use this yourself
Venue requirements matrix
Copy this table, fill in one row per requirement, and send the must-have rows to each venue as written questions.
| Requirement | Tier (must / preference / unknown) | Testable statement | Evidence to obtain | Verified by (venue in writing / on site / specialist) | Date checked | Status (met / not met / unknown) |
|---|---|---|---|---|---|---|
| Main session room | ||||||
| Breakout rooms at the same time | ||||||
| Step-free route to every session room | ||||||
| Set-up and pack-down time | ||||||
| Quote includes: [list] |
Handle it in-house, or bring in help?
Your team can usually handle this when
- The committee already agrees on programme shape and audience size.
- One person can chase venue replies and keep the matrix.
- The event is similar to ones you have run before.
Outside planning help earns its fee when
- Several stakeholders disagree on what the event needs.
- The programme is not settled, so the requirements keep moving.
- A venue decision needs a documented basis for the committee or finance.
Want the requirements written into a plan?
If the committee has no shared list of needs, an Event Blueprint documents the scope, programme shape, venue requirements, supplier requirements and responsibilities in one place. Venues are then asked the same written questions and compared on the same basis. Your organisation chooses the venue, and qualified parties do the checks. Share your brief on WhatsApp and we will reply with which level of support fits and what it would cover.
Questions organisers ask
How many requirements should the matrix have?
As many as the event needs and no more. A short list of true must-haves is more useful than a long one where everything is labelled important.
Can a venue's brochure count as evidence?
Treat it as a lead. Ask for written confirmation for the specific date and layout, and check what you can on the visit.
What if the venue cannot meet a must-have?
Either the venue is out, or the committee decides in writing to downgrade the requirement, with the reason.
Should the matrix list prices?
Record what the quote must include, and compare written quotes in the shortlist matrix. Do not rely on prices heard in conversation.
Related resources
Content record: Written by the EventConsultant team to our editorial rules. Sources are listed on pages that rely on them.